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Our story

Built to last – for you and the planet

At Celaeno, we believe that fashion should be beautiful, purposeful, and kind to our planet. Our mission is to create stylish, high-quality clothing that not only makes you look good but also makes you feel good about your impact on the environment. We are committed to sustainability, ethical production, and reducing our carbon footprint, all while delivering exceptional fashion.

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We started with a simple idea: to merge fashion with responsibility. What began as a small collection of eco-friendly essentials has grown into a full range of stylish and sustainable clothing. Our journey is driven by our passion for fashion that respects both people and the planet.

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Sustainability

We use eco-friendly materials like organic cotton, recycled fabrics and low-impact dyes to ensure that every piece of clothing is as gentle on the planet as it is on your skin. Our goal is to minimise waste and promote a circular fashion economy.

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Ethical production

We partner with factories that uphold fair labour practices, providing safe working conditions and fair wages to every worker. Our commitment to ethical production means that every garment you wear supports the wellbeing of the people who make it.

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Slowing down fashion

We believe in making fashion that lasts. Our focus is on creating durable pieces that resist the pressures of fast fashion. By offering high-quality, versatile designs, we encourage customers to invest in clothing that will stand the test of time – helping to reduce the cycle of overproduction and waste that fast fashion encourages.

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Planting for a greener future

At Celaeno, every purchase makes a difference. For every product purchased, we plant a tree in partnership with reforestation initiatives around the globe. This commitment not only offsets our environmental impact but also contributes to restoring ecosystems, supporting wildlife and combatting climate change.

View the Celaeno forest